6 New, Trending Fashion Brands at Nordstrom This Spring That You Don’t Want to Miss

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As signaled by the recent vernal equinox, spring is finally here (we see you, 7 P.M. sunsets!), and this makes for the perfect time to score some fresh finds from everyone’s favorite retailer Nordstrom. Its site always has no shortage of on-trend, celebrity-approved new arrivals, but, for this spring 2025 season, the “New Brands” category seems to practically overflow with fashion must-haves.
From laid-back, bohemian-skewing spring dresses and blouses, courtesy of Dôen, that will channel major Euro-chic vibes (even if you have no upcoming travel plans) to fashion and footwear from Cult Gaia that could easily appear on your favorite “The White Lotus” character, there’s truly something for everyone at Nordstrom this spring. All kinds of budgets, too, are respected, and some top items are even seeing markdowns that are making them a steal and a half.
Shopping at Nordstrom is never a bad idea, because the retailer truly makes it the most pleasant experience via perks and exclusive sale access. Joining the Nordy Club, for example, allows you to rack up points with every purchase, enjoy access to members-only discount events, and take advantage of free, two-day shipping to select areas. This insider’s club is absolutely free, by the way, but you can also elevate your status by signing up for a Nordstrom credit or debit card (which promises further bells and whistles). More importantly, Nordstrom stages one of the biggest shopping happenings of the year, what with its summertime Anniversary Sale during which the hottest picks across beauty and fashion see hype-worthy discounts.
But because it’s not summer quite yet, we’re fully embracing the warming, start-of-spring temperatures by highlighting six editor-loved brands that just joined the Nordstrom lineup and will please even the pickiest of fashionistas. Here, we’ll give you the full rundown on the brands in question and emphasize what exact pieces you should shop before they’re gone for good.
You (and your wardrobe) deserve this refresh, and Nordstrom will deliver in spades.
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Dôen
Last summer, Dôen — a founded-in-2016, women-run brand — absolutely exploded in popularity after both Brie Larson and Alexandra Daddario were spotted in its Rosaria Polka Dot Maxi Dress (now sold out, obviously) at an Italian press conference. Even before that, though, every time a celebrity was be seen in a Dôen piece, whether it be Kaia Gerber donning the intricately detailed Greta Top or Elle Fanning displaying some summery street style in the Sebastiane Skirt paired with a striped bodysuit, it would generate no small amount of buzz that was usually followed by a depletion in inventory.

Dôen, as it turns out, expressly seeks out to honor womanhood through its clothing collections, creating offerings with the female gaze in mind. Though the company makes outerwear, knitwear, denim, lingerie, and even bags at this point, it’s Dôen’s dresses and blouses that originally captured the collective imagination and put the brand in the public eye.
For those seeking to master the boho-revival trend spotted on recent runways — all about whimsy curated by looser silhouettes and, yes, florals — Dôen couldn’t be a better company to shop from. Its pricing on Nordstrom makes it accessible while still reflecting the high-quality nature of each and every item. There, you’ll see Dôen’s cottagecore-inspired cotton dresses, whitewashed peasant tops, and even soft-as-a-cloud cardigans for those days when a breeze lingers in the air and calls for a transitional dressing moment. Shop away knowing that whatever Dôen bestseller you’ll end up getting for yourself will make you look like a fairy in the best of ways.

Dôen Claudine Cashmere Cardigan
By now, the “spring=pastels” equation is known to everyone, and this endlessly soft, 100-percent cashmere cardi masters the math with its light green color reminiscent of sea foam. You can go with multiple styling options here: closing only the top button for a prim-and-proper look or else just the middle three to show off your layered necklaces. When early spring temperatures invariably pivot in the evenings, you’ll feel warm (and like the chicest person around) thanks to this bright beauty.
Price upon publish date of this article: $298

Dôen Henri Organic Cotton Voile Top
Though this boho-chic top is also offered in a soft white hue or a blue floral print, the pictured black version grants it the mystique and classic versatility we recommend you showcase more of this spring. Just imagine how it would look with a pair of wear-everywhere denim jeans and your favorite gold jewelry selections. Not convinced yet to snag the gem? Taylor Swift was spotted in a Henri Top from Dôen circa 2023, so it’s safe to say those ruffles have major, celebrity-backed appeal. After Swift donned it, the top sold out in a flash, so getting it while it’s back in stock is a very smart, very sensible decision.
Price upon publish date of this article: $218

Dôen Romina Floral Organic Cotton Maxi Dress
A floral dress acts as a truly timeless investment piece in any wardrobe but especially one that is getting dolled up and upgraded for warmer weather. This romantic number takes design direction from a field of blooming cornflowers and is a pitch-perfect match for ballet flats, a treasured pair of kitten heels, or even sturdy and dependable white sneakers — looking flawless in each and every context.
Price upon publish date of this article: $248
Derek Lam 10 Crosby
Derek Lam 10 Crosby was launched by fashion designer Derek Lam in 2011, acting as a more affordable offshoot of his original namesake label. For the NYC-based brand, which held its first-ever NYFW presentation this year, urban sophistication is the name of the game — not to mention a refined femininity and practical luxury. What do these buzzwords translate to in practice? Dresses with modern profiles, bottoms that tie into today’s trends (from the straight-legged to the cuffed), darling tops that don’t shy away from a little color, and so much more.
A-listers are on board will all that. Emily Blunt once sported Derek Lam 10 Crosby’s camel-colored jacket that fit into the whole “office siren” fascination of today, none other than Kate Middleton looked refined in a leopard-print midi dress from the brand, and even Taylor Swift was spotted in one of its striped, button-down shirtdresses.

While none of the mentioned pieces are in stock anymore, you can and should shop the ones currently available at Nordstrom — from color-blocked dresses perfect for a destination wedding to tweed vests for some corp-core fun.

Derek Lam 10 Crosby Shay Sunglasses
Once the denim dress has been slipped into, the bold red lipstick carefully applied, and the slingback heels put on, the final puzzle piece needed before running out the door is a trusty lil’ pair of sunnies. Considering that cat-eye shapes with chunkier frames were deemed trending for spring 2025 at this year’s eyewear trade show Mido, Derek Lam 10 Crosby’s Shay Sunglasses are the definition of timeliness — and yet are also classic enough to be worn across seasons and years. Though they are offered in the more traditional black or tortoise varieties, when else can you have a little color-fueled fun if not all through spring?
Price upon publish date of this article: $215

Derek Lam 10 Crosby Asuka Fringe Detail Cotton Blend Tweed Crop Jacket
Especially in early spring, temperatures tend to shift throughout the day in quite unpredictable ways, but this pretty little thing will make sure you stay warm and look stylish in equal measure. The “French girl chic” trend couldn’t be hotter right now, and it’s an accurate description for Derek Lam 10 Crosby’s cropped tweed jacket. Pair it with a white t-shirt and jeans or else invest in a skirt with a similar materiality for some matchy-matchy glam.
Price upon publish date of this article: $595

Derek Lam 10 Crosby Twain Strip Cotton and Cashmere Shrug & Sweater Set
The nautical stripes of this ensemble feed into the fisherman aesthetic you’ve been seeing everywhere (and which was included in the Pinterest Predicts trend report for 2025!), but what really makes it a standout option is that it’s a two-in-one, pre-styled purchase. Wear the included sweater as pictured — over the shoulders and tied at the front, how Parisian of you — or fully over the body during days when it seems like winter is still lingering in your peripheral vision.
Price upon publish date of this article: $395
Cult Gaia
Seeing as how “cult” is at the very heart of this brand’s name, it’s really no wonder that the selections it offers are nothing short of cult classics. Launched in 2012 out of Los Angeles, Cult Gaia seeks to create true heirloom pieces that double as objet d’arts, and though it started off selling accessories (believe it or not, flower crowns were the first product category), the company is now known and loved for its ready-to-wear collections that include dressy gowns in stunning colors, Insta-worthy bikini sets, and shoulder bags that are structural marvels.
Celebrity fans include Kelly Rowland, who’s not only worn Cult Gaia’s Prescott Knit Top, earrings, and Lisse Clutch in conjunction with an ivory-hued fedora recently but also showed off the brand’s Delvina Clutch at this year’s Vanity Fair Oscars Party — the item being worthy of a shelf at The Met. Blackpink’s Lisa stepped out in a red cutout dress from Cult Gaia, too, and Alix Earle flaunted the Bowie Knit Dress in all of its hand-crocheted glory last year while on a warm-weather vacay. All of this proves the bestsellers’ versatility when it comes to looking eye-catching on any occasion.




