Style
What Makes a Good Mother?
It is only in the modern era that women’s own experience of pregnancy, childbirth, and mothering begins to be widely recorded, and here, too, there is an omnipresent sense...
Amanda Seyfried’s Epiphanies
The star of “The Testament of Ann Lee” and “The Housemaid” discusses letting go of judgment, working without hierarchies, and committing to the role of a woman possessed by...
An Indigenous Community’s Spiritual Haunting
In “Jaidë,” or “House of Spirits,” the Colombian photographer Santiago Mesa documents a remote people facing a rash of youth suicides. Source link
Stop Worshiping ROAS, Start Building Brands
I’m Erik Huberman, and I have a simple opinion that ruffles feathers: our industry’s obsession with ROAS is hurting marketing. ROAS looks clean on a dashboard. It makes us...
When a Man Loves a Cello
In January, 2022, the British cellist Steven Isserlis was walking to a professional engagement when catastrophe struck. The skies opened. Isserlis was holding the three-hundred-year-old cello he prizes above...
Great Marketing Is Broken—and I’m Fixing Access
Marketing shouldn’t be a luxury item. Yet for too many brands, that’s how it’s priced, packaged, and delivered. My view is simple: great marketing is unfairly out of reach,...
Reading for the New Year: Part Three
To start the New Year, New Yorker writers have been looking back on the last one, sifting through the vast number of books they encountered in 2025 to identify...
Stop Chasing Funding, Start Chasing Customers
There’s a lie many founders hear on day one: you need outside money to build a real business. You don’t. The first step isn’t a pitch deck. It’s a...
Stop Accepting “Agency Horror Stories” As Normal
I hear the same story from founders and CMOs every week. A smooth pitch. Big promises. Then missed deadlines, vague reports, and vanishing accountability. That shouldn’t be the standard....
What Emotionally Mature Founders Do When Everything Feels Uncertain
There is a specific kind of uncertainty that only founders experience. Not the hypothetical kind, but the lived version where the runway is shrinking, customers are quiet, and every...
