Corona, Budweiser to be exclusively distributed by GS Holdings subsidiary ODN in Singapore

[SINGAPORE] Corona and Budweiser beers will be exclusively distributed by GS Holdings’ wholly owned subsidiary Octopus Distribution Networks (ODN) in Singapore, except in the duty free market.

GS Holdings on Monday (Sep 8) announced that ODN had entered into an agreement to acquire LHA Food & Beverages’ distribution business for an aggregate cash consideration of about S$3 million.

ODN will also acquire the right to distribute 11 Degree Premium Yanjing Beer in Singapore and the trademarks of Rössl Bier and Como Bere.

The proposed transaction follows the acquisition of ODN by GS Holdings for S$11.8 million in May.

The existing customers, relevant databases and contracts, all licenses and permits, all inventories, relevant property, plant and equipment, all relevant intellectual properties and agreed employees, of LHA’s distribution business will also transfer to ODN.

The S$3 million figure comprises a book value of S$1.47 million of inventories and S$1.55 million for the rest of the distribution business.

GS Holdings’ executive director and acting chief executive officer, Loo Hee Guan, said: “We will continue to explore and evaluate other value accretive business opportunities with an eye towards consolidating our distribution footprint in the Singapore market as well as regional expansion opportunities.”

AB InBev’s Corona and Budweiser brands were the first and second ranked beer brands in Kantar’s BrandZ 2025 Most Valuable Global Brands report.

The Singapore beer market is set to grow from US$9.3 billion in 2024 to US$11.5 billion at a compound annual growth rate of about 3.6 per cent through 2030, a TechSci Research report indicated.

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Additionally, a Singapore Beer Industry Association 2024 white paper said the beer industry generates an annual direct economic impact of more than S$1.5 billion. It estimated that 140 million litres of beer is set to be sold by the end of 2025, up from 134 million in 2022.

The larger Asian beer market is forecast to be about US$241 billion in 2025, said research firm Mordor Intelligence, and is set to grow to US$311 billion by 2030. Increasing disposable incomes, the recovery of the tourism industry, and the wider availability of premium, craft, and low-alcohol beer options are set to drive that growth.

Still, broader challenges in the food and beverage (F&B) sector in Singapore remain. The number of F&B business closures in 2024 hit a 20-year high. There were 913 closures as at May 2025, compared with 1,348 as at May 2024. Holland Village’s Wala Wala Cafe also nearly closed this year, but reversed its plans.

Gen Z consumers in the Republic are also turning to sober clubbing, sipping on coffee instead of alcohol. That is part of a larger reduction in alcohol consumption here, which follows a global trend identified by the World Health Organization in 2024.