Popiah King’s new Tee Yih Jia factory has one of Asia’s largest, fully automated warehouses

Popiah King’s new Tee Yih Jia factory has one of Asia’s largest, fully automated warehouses


The S$500 million facility has a solar panel system that generates enough power for about 315 four-room HDB flats for a year

[SINGAPORE] Would a sheet of spring-roll pastry that sells for as little as S$0.035, along with other modestly priced food products with meagre margins, be worth investing half a billion dollars in?

Sam Goi, owner and executive chairman of the world’s leading spring-roll pastry maker Tee Yih Jia Food Manufacturing, certainly thinks so. 

He put S$500 million into a new factory to level up his privately held home-grown enterprise – as he has done before in the last five decades – once again leveraging state-of-the-art technology to reimagine food manufacturing.

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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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