Culture
EXCLUSIVE: Longchamp Names Chinese Opera Star Lijun Chen Local Brand Ambassador
The renaissance of traditional Chinese fashion styles in the local market has lifted the tide for adjacent cultural realms — most…
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Brand
News
Stop Saying AI Replaced Your Brand Strategy
Let’s kill a lazy myth: AI didn’t make brand strategy obsolete. The idea that designers or strategists are “going out of business” misses…
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EXCLUSIVE: Zegna Names Ousmane Dembélé Global Brand Ambassador
PARIS — Italian luxury menswear brand Zegna has named Ousmane Dembélé its new global brand ambassador, scoring its first partnership with…
Business
Everlane and the Death of the “Good” Millennial Life-Style Brand
In 2017, the clothing brand Everlane opened its first brick-and-mortar store in Nolita. Right down the block from the former location of…
Business
EXCLUSIVE: Sommer Ray-fronted Ingestibles Brand Imaraïs Beauty Acquired by Herbal Extracts
Another supplement brand has officially been snapped up. Imaraïs Beauty, a supplement line launched in 2021 by Nutrabolics cofounder Aaron…
Business
Trust Is Your Brand Before You Scale
Before a brand is a brand, it’s trust. That’s my stance, and it guides how I build and invest. If customers don’t trust you, they don’t…
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EXCLUSIVE: French Menswear Brand Études Studio Appoints New CEO
PARIS — Études Studio has appointed Brice Groulier as chief executive officer as the Paris-based label looks to reinforce its cultural…
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Stop Confusing Hype With Real Brand Building
I’ve stood backstage at enough events to know the script. The lights hit, the music swells, and a famous name gets repeated like a magic…
Business
Stop Chasing Cash Flow, Build a Brand
Too many founders chase quick cash and call it strategy. That rush feels good—until the music stops. My take is simple: cash flow without…
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Angel Reese Means Business in Sleek Slingbacks From Size-inclusive Brand for Victoria’s Secret Event
Angel Reese meant business when she arrived at the Victoria’s Secret flagship at 640 Fifth Avenue on Tuesday in New York City. The…
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Faherty’s Kerry Docherty on Losing Herself While Building the Brand
Kerry Docherty is selfish — at least that’s how the cofounder of the Faherty brand unabashedly describes herself in her new memoir. Titled…
Fashion
Too Tall for Most Wedding Guest Outfits? This Specialty Brand Has You Covered
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Shop…
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Havaianas Celebrates Brazilian Flair With New Global Brand Ambassador Vini Jr.
Havaianas has welcomed a new global brand ambassador to the team, Brazilian soccer star Vini Jr., and dropped a collection in partnership…
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Sydney Sweeney’s Lingerie Brand Syrn Is Official Lingerie Partner of Stagecoach
Sydney Sweeney’s lingerie brand Syrn (pronounced sye-rin), will be the official lingerie partner of Stagecoach, the world’s largest annual…
Business
A Full Guide To Practical Funding Methods For Expanding Your Brand
Scaling a brand is an exhilarating phase. You’ve found your product-market fit, the customers are asking for more, and the opportunity is…
Business
AirAsia chief says brand unit is nearing Nasdaq backdoor listing
AirAsia founder Tony Fernandes said that the Asian airline’s branding unit is closing in on a Nasdaq-listed target for a backdoor listing…
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Stewart Brand on How Progress Happens
In 1968, Stewart Brand, a young hippie who had studied biology at Stanford, co-created the Whole Earth Catalog, a “do-everything-yourself…
Fashion
EXCLUSIVE: Dior Names Taylor Russell Brand Ambassador
TAYLOR MADE: Dior has named Canadian actress and director Taylor Russell as brand ambassador, as creative director Jonathan Anderson…
Fashion
EXCLUSIVE: Dior Names Drew Starkey Brand Ambassador
LOYAL FOLLOWING: Drew Starkey is the latest celebrity to follow Jonathan Anderson to Dior. The “Outer Banks” star, who previously appeared…
News
Vans, Timberland and The North Face Leaders on What It Takes to Reignite Brand Energy
Global brand presidents from Vans, Timberland and The North Face took the keynote stage at NRF’s Big Show in NYC on Tuesday to discuss how…
Business
Toku seeks brand recognition in fight with giants with Catalist listing
A listing on the Catalist board of the Singapore Exchange (SGX) will raise the profile of Toku’s customer experience platform when it…
Fashion
EXCLUSIVE: Dior Names Josh O’Connor Brand Ambassador
GREAT EXPECTATIONS: Add Josh O’Connor to the growing list of Dior brand ambassadors. The English actor is a longtime friend and muse of…
Business
Nigo’s Affinity for Red Wing Started in High School — Now His Human Made Label Is Teaming Up With the Heritage Brand
Red Wing Heritage is kicking off 2026 with a new collaboration with Japanese lifestyle and apparel brand Human Made. Guided by the shared…
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Savas Men’s Leather Brand Names Chief Operating Officer
Savas, the Nashville-based luxury men’s leather brand created by Savannah Yarborough, has brought a chief operating officer on board in a…