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EXCLUSIVE: Belgian Brand Bernadette Steps Into Footwear
Bernadette is all about putting its best foot forward. Starting Saturday, the Antwerp-based label known for sleek yet sumptuous silk…
Tag
Brand
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EXCLUSIVE: Ciara Fronts Supplement Brand Thorne’s Latest Campaign Highlighting the Benefits of Creatine
Ciara is all in on creatine. The star, who recently released her eighth album “CiCi,” is fronting supplement brand Thorne’s latest…
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Dries Criel’s Antwerp Showroom Has Space to Grow His Brand — and His Collection of Finds
For jeweler Dries Criel, his approach to his clientele has always been one of proximity and intimacy, often bringing his designs straight…
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Michael Kors Taps JC-T as Global Brand Ambassador for Fall 2025
JC-T, the Chinese actor, singer and dancer, has been named the newest global ambassador at Michael Kors. Previously the brand’s…
Fashion
EXCLUSIVE: Zhang Ruonan Is Givenchy’s New Brand Ambassador in China
ALL IN THE FAMILY: Givenchy has appointed Zhang Ruonan its brand ambassador in China, effective immediately. The prominent actress teased…
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Kobe Bryant’s Upgraded Nikes Are Getting a Brand New Christmas Colorway
Among the pantheon of Kobe Bryant sneakers, there are few styles as highly regarded as 2010’s Grinch colorway on his sixth signature…
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Gisou Names Rosie Huntington-Whiteley Global Brand Ambassador
Gisou has named Rosie Huntington-Whiteley as its first global brand ambassador. “You really have to find the right match, and we have…
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This Italian Performance Brand Wants Your Next Daily Runner to Be Made Out of Natural Fibers
While many running shoes today boast a sock-like upper, a new daily runner from the Italian performance brand UYN (pronounced “win” and…
Celebrity
Kylie Jenner’s Brand Khy Introduces the Cotton Stretch Collection Featuring Leggings, Shorts and More Essentials
Kylie Jenner‘s Khy introduced a new collection on Wednesday. The brand, which debuted in 2023, launched the Khy Cotton Stretch collection,…
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Launchmetrics Unveils AI-powered Tools to Decode Brand Perception
Being at the “center of culture” and “a part of the conversation” is a kind of marketing holy grail. Every click, post, repost, short…
Beauty
EXCLUSIVE: Actress Deepika Padukone’s Beauty Brand 82°E Launches Distribution Partnership with the PCA Companies
Deepika Padukone, the actress and global ambassador for Cartier, is hoping to put her beauty brand, 82°E, on the fast track to global…
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Finding Your Own Path in a Sea of Sameness: Building Brand Identity in the Age of Overload
Every day, we're flooded with brands store windows, social media ads, radio slogans. Most blend together: the same visuals, the same calls…
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Luping Wang: Reframing Brand Growth Through Emotion, Identity, and Creative Structure
"Consumers don't fall in love with algorithms they fall in love with brands that understand them." That was the opening line from brand…
Business
Adidas Relies on ‘Brand Heat’ in Lifestyle Footwear for Future Growth
Adidas CEO Bjørn Gulden knows what it takes to grow the German sportswear brand, and that’s leading with footwear. “We create brand heat…
Business
Starbucks CEO details brand reset plan as turnaround efforts drive sales beat
STARBUCKS reported better-than-expected revenue rise for the third quarter, as demand in China improved while investments in labor and…
Business
ST Group Food moves to liquidate UK unit that operates Gong Cha brand in the country
Catalist-listed ST Group Food plans to liquidate its indirect subsidiary in the UK, GCTea Outlets 2B, which operates a food and beverage…
Beauty
EXCLUSIVE: Troye Sivan’s Fragrance Brand to Launch at Nordstrom
Troye Sivan‘s fragrance brand has its first U.S. retail partner. Tsu Lange Yor, the brand founded by Troye Sivan and his brother, Steele…
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The Popular Banana Brand That We Might See Less Of
The banana brand Chiquita — think the blue sticker with a woman wearing a fruit-filled hat — ceased its operations in Panama in early…
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Helping C-suite Execs Brand Themselves
In brand and corporate messaging, where do executives fall short? “It’s the core messages. Those seemingly simple, deceptively difficult…
Business
Cinemas weigh launching new large screen brand to challenge Imax
Some of the largest US theatre chains, including Cinemark, Regal and Marcus, have held preliminary talks about jointly marketing their…
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Why Hawkfest Is The Ultimate Brand Gathering
I’ve been in the marketing world long enough to know that most industry events fall into one of two categories: stuffy networking sessions…
Lifestyle
Centurion launches premium brand in student housing for its upcoming Reit
[SYDNEY, Australia] Centurion Corporation has unveiled a premium brand for its latest purpose-built student accommodation (PBSA) property…
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Celebrity-Loved Brand Freja Just Dropped the New Bag Every Fashion Insider Is About to Be Carrying
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. When…
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Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target
Is the era of Twitch streamer-founded beauty brands upon us? If the breakout success of Tone, a unisex personal care brand launched in…