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Brand Protection 101: How to Lock Down Your Business Name
Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your…
Tag
Brand
Celebrity
Kanye West’s Yeezy Brand Sells Antisemitic T-shirts
Just days after Kanye West had a pro-Hitler rant on social media, his Yeezy site is selling a white T-shirt imprinted with a black…
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EXCLUSIVE: Hair Accessories Brand Emi Jay Enters Sephora
Hair accessories brand Emi Jay is embarking on a major retail partnership with Sephora. The roughly 17-year-old brand is entering the…
Fashion
How LaPointe Built a Fashion Brand on Statement Dressing Made Easy, With Help From Lady Gaga
On Sunday afternoon, New York-based luxury label LaPointe is kicking off its 15th anniversary year with a high energy runway show of the…
Business
Cent Neuf’s Case for Building a Luxury Secondhand Brand
PARIS — Developing mood boards, colorways, key silhouettes and fabric swatches are part and parcel of any design team’s seasonal planning,…
Business
Trademark Wars: The Real Cost of Protecting Your Brand
Ever wonder why those big brands are super protective of their logos and names? It’s all about trademark protection. This isn’t just some…
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Joe Gibbs Racing Partners With $2 Billion Brand Ahead of 2025 NASCAR Season
Joe Gibbs Racing has announced a new multi-year partnership with King's Hawaiian starting with the 2025 NASCAR Cup Series season. This…
Business
How long will Genesis be the inconspicuous luxury brand?
It took Toyota decades to crack the European market with Lexus but look at it now: from the low thousands year in year out to what should…
Business
Tyre maker Goodyear to sell Dunlop brand to Japan’s Sumitomo Rubber for US$701 million
GOODYEAR Tire & Rubber said on Tuesday (Jan 7) that it will sell its Dunlop brand to Japan’s Sumitomo Rubber Industries for US$701 million…
Business
Big Lots strikes deal to save stores, stop brand from closing
BANKRUPT Big Lots has struck a deal to save hundreds of stores after an earlier sale of the business fell apart, saving the chain from…
Lifestyle
Hyatt expands Me and All Hotel Flims brand with first hotel in Switzerland
Hyatt Hotels’ affiliate has reached a franchise agreement with a subsidiary of the Lindner Hotel Group for the debut of Me and All Hotel…
Business
Hefner Capital offers US$100 million, equity to buy Playboy brand
Hefner Capital, a firm led by Hugh Hefner’s son Cooper, has expressed interest in acquiring the Playboy brand from PLBY Group, according…
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Revenge of the Tipping Point: Gladwell plays it safe with a familiar brand
REVENGE OF THE TIPPING POINT: Overstories, Superspreaders, and the Rise of Social Engineering 5 min read Last Updated : Sep 30 2024 |…