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As Hollywood leans into AI, the real battle is over likeness and who gets paid
When Brian Grazer has an idea for a movie, he now starts with a chatbot. The co-founder of Imagine Entertainment — the company behind “A…
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likeness
Celebrity
Taylor Swift seeks further protections for her voice and likeness with new trademark filings
Taylor Swift is entering her trademark era. The global pop star’s company, TAS Rights Management, filed three new trademark applications…
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YouTube partners with CAA to help celebrities manage digital likeness in AI content
YouTube on Tuesday announced a partnership with Century City-based talent representation firm Creative Artists Agency that will help…