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Stop Selling Newness, Start Selling Proof
New gets headlines, but proof gets customers. As a founder and marketer, I’ve learned that most buyers don’t want to be first. They want…
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Proof
Business
Lululemon pauses online sales of sheer leggings that are not ‘squat proof’
This is its latest setback as it tries to win back customers, revive growth, and find a new CEO Lululemon Athletica removed a new line of…
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Brianna Aguilera's Cause of Death Revealed after Cops Find Vital Proof on Texas A&M Cheerleader's Phone
Texas A&M cheerleader Brianna Aguilera wrote, and later deleted, a suicide note on her phone just days before she died, according to…
Business
Tommy Hilfiger’s $51M Payday Is Proof of His Negotiating Savvy
Tommy Hilfiger has a knack for coming out on top — and designers looking to cash out on the brands they built should take note. Hilfiger…