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Amiri Taps Boxer Saul ‘Canelo’ Alvarez as Ambassador
Amiri has tapped world champion Mexican boxer Saúl “Canelo” Álvarez as its latest ambassador. The athlete has achieved an unprecedented…
Tag
sports marketing
Business
Mark Messier’s Game 7 Brand to Launch Apparel With Centric
Mark Messier knows a thing or two about performing under pressure. During his storied 25-year NHL career he helped bring home six Stanley…
Fashion
Elite World Group Ventures Into Apparel With Freddy Linkup and Capsule Collection
ACTIVE MODEL: Elite World Group, the fashion talent management network, is getting active and into fashion collections. The company on…
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Good Culture Launches Sport Agency Good Sport, Leveraging Women’s Sports
LONDON — Public relations agencies are turning the lucrative data they sit on into business plans. The London-based communications agency…
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What Black History and Dreams Have to Do With Off-White’s First Soccer Kit Designed for AC Milan
MILAN— “Let’s be honest — who needs another collaboration? Nobody, and that’s coming from one who has lived through and witnessed many of…
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Formula E Looks to Celebrities to Boost Its Visibility
While Formula 1 is typically associated with glitz and glam, its sister electric racing championship Formula E is also getting the…