Business
Stop Starting Agencies No One Needs Anymore
Building a nine-figure agency isn’t about hustle alone. It’s about solving a problem that people actually care about. The past two years…
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Stop
Lifestyle
Kids sit in windows as Waymo travels through Westside. Witness alerts company; car doesn't stop
Look, Ma, no hands! Three boys turned a Waymo ride into a wind-in-their-hair joyride late Friday afternoon in Santa Monica. Local resident…
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Stop Following Passion, Find Purpose You’re Good At
We love to tell people to follow their passion. It sounds inspiring. It also sets a lot of people up for frustration. As Erik Huberman, a…
Business
Stop Letting Marketing Fear Run Your Business
I grew up around entrepreneurs who believed work should teach you, and then you build something of your own. That mindset shaped how I see…
News
Stop Saying AI Replaced Your Brand Strategy
Let’s kill a lazy myth: AI didn’t make brand strategy obsolete. The idea that designers or strategists are “going out of business” misses…
Business
Startups Must Stop Skimping on Branding
Founders tell me they can’t afford branding. I say they can’t afford weak branding. If you’re building something that could be your life’s…
Business
7 things that happen when you stop curating and start communicating
If you’re building a business in 2026, you’ve probably felt the pressure to look polished at all times. Every LinkedIn post gets edited…
Business
Stop Selling Marketing, Start Proving You’re Best
I’m Erik Huberman, and here’s my take: most sales teams are pitching the wrong thing. Too many people try to persuade prospects that…
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Stop Selling Hype, Start Serving Real Value
Too many agencies try to sell smoke. They pitch gimmicks, hide behind shiny cars, and talk about secret sauces. The truth is simple: if…
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7 ways to stop treating recovery like a reward
If you’re building something from scratch, you’ve probably internalized a dangerous rule without realizing it. Rest is something you earn.…
Business
Stop Funding Problems Start Fueling Proven Strengths
I’ve built and sold companies, scaled brands fast, and learned a hard lesson: throwing money at problems doesn’t fix them. It just hides…
Business
Stop Accepting Bad Marketing Agencies As Normal
I built and sold two ecommerce companies. Then I started advising brands. What I saw made me want to fix a broken system. Too many…
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Stop Pricing Yourself—Price The Value You Create
Too many founders and consultants treat price like a guess tied to “market rate.” That mindset leaves money on the table and weakens…
Business
Stop Overthinking SMS Start With Cart Abandonment
Marketers keep staring at last quarter’s charts and miss what matters now. I’ve built companies on a different rule. Compare your…
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7 things that happen when you finally stop performing for credibility
There is a phase in almost every founder’s journey where you are not just building a company, you are performing one. You tweak your…
Business
Stop Overthinking Tools—Let ROI Decide
Marketing leaders love debates about tools. I’ve sat in those rooms for years, building companies and advising brands. The truth is…
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Stop Confusing Hype With Real Brand Building
I’ve stood backstage at enough events to know the script. The lights hit, the music swells, and a famous name gets repeated like a magic…
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9 things to stop doing this quarter if you want to grow next year
If you’ve been grinding all year but your growth still feels stuck, you’re not alone. Most early-stage founders don’t fail because they…
Business
Stop Chasing Cash Flow, Build a Brand
Too many founders chase quick cash and call it strategy. That rush feels good—until the music stops. My take is simple: cash flow without…
News
Stop Treating Email and SMS as Either-Or
I’ve heard the same debate for years: email or SMS. Pick a lane, pick a channel, pick a winner. That thinking leaves money on the table.…
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Stop Selling Newness, Start Selling Proof
New gets headlines, but proof gets customers. As a founder and marketer, I’ve learned that most buyers don’t want to be first. They want…
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Stop Waiting—Start Consulting And Build Scale
I’m often asked how to start a company without outside funding, a huge team, or a perfect plan. My answer is simple: start by selling your…
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Stop Faking Trust And Start Earning Validation
We buy from people and brands we trust. But trust rarely starts with a handshake. It starts with social proof. My take is simple:…
Business
Oil price at two-year high after Qatar warns all Gulf production could stop within days
Oil prices have risen to their highest level in more than two years, after Qatar's energy minister warned he expects all oil and gas…