Re&Up Launches Fiber Club to Expand Recycled Material Usage

Recycling technology company Re&Up wants to scale the use of circular next-gen materials in the global fashion ecosystem. This week they took a major step toward that goal with the launch of Fiber Club, a collaborative consortium designed to accelerate the global adoption of recycled materials in the fashion industry.

Initially developed as an umbrella framework by innovation platform Fashion for Good, Fiber Club aims to expand sustainable fashion beyond limited-edition products and capsule collections by helping brands overcome obstacles that prevent greater adoption of recycled material use.

Re&Up’s Fiber Club will guide brand partners through four operational phases of recycled material adoption, including consortium structure and alignment, initial material sampling, pilot collection development and long-term partnership. The initiative helps brands establish a framework of supply chain stakeholders that support the use of recycled materials while also aligning standardized material specifications to specific supply terms. Brand partners will be able to design and launch an initial commercial collection using recycled materials and then secure long-term fiber purchase commitments at predictable, discounted rates. This will allow partner brands to transition to a more permanent circular supply chain.

“The technology to recycle textiles is only half the battle; the real hurdle is commercial alignment,” Andreas Dorner, general manager of Re&Up. “With Re&Up and its Fiber Club, the baseline for high-volume, compliant circularity is active and operationally ready today. We are giving forward-thinking brands the plug-and-play infrastructure required to stop experimenting with sustainability and start scaling it.”

Fiber Club’s consortium model allows brands to sidestep the obstacle of minimum order quantities by pooling demand into consolidated, high-volume orders that unlock competitive, tiered bulk pricing. This makes it possible for fashion brands to cost-effectively use circular materials on a larger scale and beyond limited-release collections.

Brand partners also will have the ability to funnel their own textile waste back to Re&Up to serve as feedstock for future collections.

Re&Up debuted Fiber Club at the recent Textiles Recycling Expo in Brussels, Belgium. Along with Fiber Club, Re&Up showcased its proprietary textile-to-textile recycling technologies, which address recycling of cotton, polyester and poly-cotton blends using mechanical and thermomechanical methods.

“True textile circularity is no longer a distant goal or a concept confined to limited testing phases,” said Marco Lucietti, head of global marketing and communications of Re&Up during the event. “Our presence at the Textiles Recycling Expo highlights how breakthrough technology can seamlessly bridge the gap between high-volume recycling and premium production, with no compromise on performance and environmental transparency.” Fiber Club comes at a time for significant growth for the Sanko Group spinoff. Last fall, Re&Up said that it plans to hit an annual recycling capacity of 1 million metric tons by 2030. The company—which launched in 2024—has since completed two industrial-scale recycling plants in Turkey, processing