Business
Stop Letting Marketing Fear Run Your Business
I grew up around entrepreneurs who believed work should teach you, and then you build something of your own. That mindset shaped how I see…
Tag
Marketing
Business
Marketing Doesn’t Need More Agencies—It Needs Competence
Marketing has a simple truth that too many ignore: do good work and keep your promises. That’s not flashy, but it wins. The biggest…
Business
Stop Selling Marketing, Start Proving You’re Best
I’m Erik Huberman, and here’s my take: most sales teams are pitching the wrong thing. Too many people try to persuade prospects that…
Business
Marketing Agencies Fail For Three Simple Reasons
It still shocks me that you need a license to cut hair or deliver milk in the U.S., yet no license is required to manage hundreds of…
Business
Marketing Works When You Master Three Basics
I’ve scaled and advised thousands of brands, and one truth keeps winning. Marketing only works when you nail three basics: awareness,…
Business
Stop Accepting Bad Marketing Agencies As Normal
I built and sold two ecommerce companies. Then I started advising brands. What I saw made me want to fix a broken system. Too many…
Business
8 quiet advantages of founders who publish what they’re learning in real time
There’s a moment most founders hit where you realize you’re sitting on a lot of hard-won knowledge and almost no one sees it. You’ve…
Business
AI Is Rewriting Marketing And My Job
Marketing isn’t magic. It’s a system. Years of building brands taught me that most leaders don’t need more jargon—they need a clear…
Business
AI Won’t Replace Trust in Marketing
Generative AI is impressive, but it still misses what matters most in marketing: trust. That’s my stance, and it comes from hard-won…
Business
Marketing Access Requires More Than An Agency
Great marketing shouldn’t be a luxury. It should be accessible. That belief has guided my work from day one, and it’s why I built more…
Fashion
Bottega Veneta Has a New Global Marketing and Communications Director
NEW DIRECTIONS: Emilie Leblanc has joined Bottega Veneta in the new role of global marketing and communication director, WWD has learned.…
Business
Marketing Works When You Respect Three Rules
I’ve built companies and helped grow almost 6,000 brands. The pattern is clear. Great marketing runs on three simple principles:…
News
Trust Is The Missing Marketing Strategy
Too many brands obsess over clicks and impressions and then wonder why sales stall. The problem isn’t reach; it’s what comes after.…
Business
Great Marketing Is Broken—and I’m Fixing Access
Marketing shouldn’t be a luxury item. Yet for too many brands, that’s how it’s priced, packaged, and delivered. My view is simple: great…
Business
If You Can’t Budget Marketing, Don’t Start
I’ve scaled brands from zero to millions, and I’ve seen the same painful mistake repeat. Companies try to buy growth before they’ve earned…
Unsorted
EXCLUSIVE: Why Luxury Brands Can No Longer Afford to Ignore Gen X
PARIS — Optimistic, resilient, independent and hedonistic: sandwiched between Baby Boomers and Millennials, Gen X is the generation that…
Business
Marketing Insights From Someone Who's Seen It All
After twelve years in the marketing trenches working with over 6,000 companies, I’ve developed a unique perspective on what actually works…
Business
Why Most Marketing Agencies Fail Their Clients
I’ve never had a good experience with a marketing agency. And I’m not alone. Chances are you’ve worked with several bad ones and maybe, if…
Business
Brand Building: The Foundation of Marketing Success
When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing…
Business
Cadence, Not Headcount: Why MAAS Is Becoming the Sensible Default for Modern Marketing
The quiet third option For a decade, scaling marketing has been framed as a two-door hallway. Door one: hire in-house, role by role slow,…
Business
SkillsFuture training to be banned from using third-party marketing from Dec 1
However, marketing and promotion are allowed under collaborations with designated intermediaries Training providers registered under…
Business
SkillsFuture trainers to be banned from using third-party marketing from Dec 1
However, marketing and promotion are allowed under collaborations with designated intermediaries Training providers registered under…
Business
Casablanca Taps Priya de Souza as Chief Marketing Officer
LONDON — Casablanca has appointed Priya de Souza chief marketing officer with immediate effect. In her new role de Souza will lead the…
Business
Why I Don't Promise Marketing Miracles (And Neither Should You)
Let me be straight with you. If I claimed I could look at your business and guarantee a 10x return without breaking a sweat, you should be…