Business
Why Hawkefest Will Be The Marketing Event of the Year
We’ve all attended numerous marketing conferences over the years—some good, some forgettable, and a rare few that genuinely changed the…
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Marketing
Business
Marketing Simplified: What I Learned From Thousands of Brands
After a decade of building marketing strategies for thousands of brands, I realized something important: marketing doesn’t have to be…
Business
B2B Marketing Isn't About Platforms, It's About People
You’ve heard it, and I have, too — “We need to focus our B2B marketing on LinkedIn because that’s where business professionals are.” This…
Business
Why Hawkfest Is More Than Just Another Marketing Conference
Hawkfest is coming, and I couldn’t be more excited about what we’ve put together this year. As someone who’s attended countless marketing…
Business
CDL, MCL Land marketing Piccadilly Galleria retail podium for sale at lower price of $67.5m
Piccadilly Grand’s retail podium is up for sale for S$67.5 million, at a lower price after an earlier expression of interest exercise…
Business
CDL, MCL Land marketing Piccadilly Galleria retail podium for sale at lower price of S$67.5m
Piccadilly Grand’s retail podium is up for sale for S$67.5 million, at a lower price after an earlier expression of interest exercise…
Business
Long Considered Second-tier, Affiliate Marketing Gains Ground
Emerging brands are not just new and scrappy, but are becoming increasingly sophisticated in getting the word out, tapping into the full…
Business
3 Things to Look for in a Full-Service Marketing Agency
Having the best products or services isn’t enough for your business. The old adage that if you build something, customers will come is an…
Business
Mobile Marketing: Text Your Way to Profits
Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from…
Business
Current Entrepreneurial Marketing: What’s Working Now
Small business owners are seeking low-budget yet effective marketing strategies. The idea is to spend as little as possible for the most…
Business
Brioni Names Flavio Cerbone Chief Marketing Officer
NEW AT BRIONI: Brioni has named Flavio Cerbone the brand’s chief marketing officer. He will report to chief executive officer Mehdi…
Business
Capri Holdings Investor Day: Talk Centers on Product Innovation, Impact Marketing, Right-sizing Retail Fleet
Capri Holdings Inc. is looking to restore growth in all three of its luxury brands — Michael Kors, Versace and Jimmy Choo — with an…
Business
Text Marketing: Mobile Money or Major Fail?
Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better than some of…
Business
Jaume Ros Uses This Cold Email Marketing Strategy
The digital marketing landscape has undergone significant changes, particularly in how businesses leverage artificial intelligence and…
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Pantone's 2025 Color of the Year is all about "comfort"
"Mocha Mousse" was announced as the Pantone Color of the Year for 2025, and experts told Newsweek that the hue's familiarity encompasses…
Business
Rakuten starts marketing its third dollar bond offering of 2024
RAKUTEN Group started marketing its third US dollar bond of the year, seeking to take advantage of strong investor appetite for junk rated…
Business
Starbucks new CEO taps fellow Chipotle alum for top marketing role
STARBUCKS on Friday (Oct 18) announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a…